A new life on the web for Ayn Rand

A new life on the web for Ayn Rand

The author of The Fountainhead and Atlas Shrugged has a new life on the web.  AynRand.org has now evolved to a more complete experience, with personalized content and even online classes available. Created by Blitz Agency, with a mobile-first strategy, the new digital presence also renewed the social destination on Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn to provide […]

Guilty Pledgers: party while fundraising

Guilty Pledgers: party while fundraising

Andy Whitlock, Katy Theakston and Ben Tomlinson of Poke London, created one of the most fun ways to do fundraising: Guilty Pledgers, a Spotify app where you create or join a party, crowdsourcing the playlist by pledging your musical guilty pleasure. Also posted at Osocio.

Social Media Statistics for Portugal

Social Media Statistics for Portugal

After being asked by several friends and clients on the latest country data for social media in Portugal, and realizing there was no shared information or interest by platforms on sharing the stats, the best thing to do is to post some information here. Please note that this is a first draft, based on data […]

TMN: Another life on Facebook

TMN: Another life on Facebook

How do you end a Facebook Page with over 800k fans? This was the challenge faced by Fullsix when TMN, the largest carrier brand in Portugal, merged into MEO, the main brand of Portugal Telecom group. With the campaign message “MEO the other life of tmn”, all TMN social presences had to be either migrated  or […]

From good taste to good work

From good taste to good work

A visual interpretation of Ira Glass on storytelling. The video is inspiring, but the creative lessons on the original interview are so much more. This American Life  and Ira Glass are on my daily commute for the past few years, along with Freakonomics and Radio Lab. Just go ahead and subscribe to these podcasts, you’ll […]

Thoughts on Campaign Hashtags

Thoughts on Campaign Hashtags

Being on Twitter since 2007, i had the chance to watch the birth of the hashtag, with Chris Messina proposing to use the “pound” sign for grouping related information, along with Stowe Boyd’s later efforts with microsyntax. how do you feel about using # (pound) for groups. As in #barcamp [msg]? — Chris Messina™ (@chrismessina) […]

Stock your memories and go with the flow

Stock your memories and go with the flow

The stream, as Alex Madrigal points on “The Year the Stream Crested” , has been picking momentum since 2007. Newsfeeds, lifestream, timelines, or other social design patterns which highlights activity and creates the momentary illusion of not missing out. Information is increasingly being distributed and presented in real-time streams instead of dedicated Web pages. The […]

Dove and the selfie made woman

Dove and the selfie made woman

Dove applies their “Real Beauty” filter to the selfie concept, inviting young girls and their mothers to publish their honest selfies at dovebeautyis.com and discuss it with #beautyis The new campaign is based on the 8 minute documentary Selfie where director  Cynthia Wade reveals “how we have the power to redefine what is beautiful in all of us”.