A Source Of Inspiration

Just put together the usual media plan

Posted May 4th, 2012 by Armando Alves. 0 Comments

Yep. That’s about it.

Find me on Tumblr

Posted March 11th, 2012 by Armando Alves. 0 Comments

I’ve been posting on Tumblr for a while. It fits the kind of quick content not worthy of a post itself, without personal commentary. Lots of quotes and videos.

Hope you follow me at http://armandoalves.tumblr.com/. Thanks.

We do it for the happiness

Posted March 6th, 2012 by Armando Alves. 0 Comments

Last August, Coke shared a glimpse of their creative agenda, toward content excellence. Have a look at part 1 and part 2, if not for the visual mapping.

Besides the marketing lingo, there’s one part that interested me the most: Liquid Content, or how content can be apart but share the same molecular brand DNA. Liquid content assumes the brand acts as a catalyst for play and takes risks in a culture of creativity.
On the same presentation, Coke shared their 70/20/10 principles of Liquid Content, where 70% of investiment is dedicated to low risk content, 20% to innovation and 10% to high risk / prepare to fail content.

No surprise then that Coke is launching simple initiatives such as Falling Dominoes, with a Coke Bottle on a digital Rube Goldberg animation.

The site was revealed as part of exclusive “liquid content” for Coke’s Facebook page, with a new riddle revealing a new microsite every day, such as BlowingBubblesinthesky.com.

One of the best examples i’ve seen that fully understands the importance of exclusive content on Facebook (specially on the new Timeline).

Credits:
Agency: Wieden + Kennedy Amsterdam
ECDs: Eric Quennoy, Mark Bernath
Creatives: Daniel Maxwell, Nacho Guijarro, Ivan Cash
Digital production: Random, Amsterdam

Spoken film

Posted March 5th, 2012 by Armando Alves. 0 Comments

These are the words, these are the films.

1. The Division Of Gravity by Rob Chiu – Rob’s work always had this magnetic effect on me.

How many things we held yesterday as articles of faith which today we tell as fables.

2. Nike Soccer Spot by Phillip Lopez – from a previous shoot, masterfully edited to create what could perfectly be a Nike ad (poem by Pablo Neruda)

I like for you to be still.

Love Letters to the End.

Posted February 26th, 2012 by Armando Alves. 0 Comments

“If the world were to end this year, what would you want to share with it?”

That’s the premise of Love Letters to the End, a dramatic interactive web series about falling in love with the world before it ends.

Love Letters to the End – Teaser from Love Letters to the End on Vimeo.

Your anonymous love letter can be sent to the address below, after it might be part of the narrative or included on the website.

Love Letters to the End

P.O. Box 17693

Los Angeles, CA

In a world of shallow shares and tweets, true interaction might come from were you least expect: a simple letter.

Episode 1 after the break.

Osocio’s Campaign of the Year 2011 announced

Posted February 9th, 2012 by Armando Alves. 0 Comments

The Return of Ben Ali, A Litre of Light and Occupy Social movement are the 3 winning campaigns voted by bloggers (myself included) and juri at Osocio.org.

See all the 20 nominees here.

Facebook Timeline Cards by Moo.com

Posted January 5th, 2012 by Armando Alves. 2 Comments

Great idea (and partnership with Facebook) by print-on-demand service Moo.com, using the new Timeline view to create business cards.

Using your Cover Photo, Timeline layout and typography, Moo’s application can turn your Timeline into a pack of business card with your primary details using Facebook’s API. On the back, you can add your own quotation or sentence about yourself.

To make your own Facebook cards just go to your http://www.facebook.com/yourfacebookusername/info and hover on the business card on your contact info – the first 50000 ones get printed for free

via Ana Mendes

Shameless promotion: SAPO Panoramas

Posted January 4th, 2012 by Armando Alves. 0 Comments

It’s been a while since my last shameless promotion, but truth be told there haven’t been many interactive projects from Portugal worthy of it. But this one is both cool and had a friend involved, Pedro Pinheiro.

Panoramas Sapo

Back in March 2011, Pedro and Basilio began working on their photographic panorama of a key landscape Lisbon monument, Castelo de São Jorge. But it’s not your regular photo: it’s a Tera pixel panoramic photo of Lisbon!

With over 2000 hours of computing processing, 32.000 photo shots, 6TB of data and 5.000 hours of work the project was launched at SAPO Codebits 2011, last November.

Making of video

The project currently has a few more panoramas, such has the one captured at football match Sporting vs. Lazio, where you can tag yourself in the audience.

Impressive work, Pedro and team.

iTunes most played 2011

Posted December 31st, 2011 by Armando Alves. 0 Comments

Reset your iTunes play count, to get the most played songs of the year. Here’s my top 11 for 2011 (YouTube playlist):

Have a great 2012!

The Icon Handbook

Posted December 21st, 2011 by Armando Alves. 0 Comments

Jon Hicks of HicksDesign released yesterday The Icon Handbook.

The paperback would make a great gift for the season, but for now it’s only available as digital edition (PDF, ePub & Mobi).
I couldn’t resist the visual goodness and the chance to get inside the mind of one the great designers on this field (Jon designed Firefox’s logo) and rewarded myself with one.

From ideation to drawing tips, web or application icons, this is one of the best references on icon design available, further confirmed by the great feedback on Twitter.

I'm only about halfway through The Icon Handbook by @Hicksdesign, but it's already worth it. Fantastic job: http://t.co/JpxLuidV