Just read an article by Joseph Carrabis, where some interesting points are made about gender marketing.
Here are some differences for the “girls”:
- Women purchase strategically; men purchase immediately.
- Women are cogno-emotionally placial; men are spatial.
- Women consider other’s opinions as a guide to making their own decision; men consider others’ decisions as a guide to forming their own opinions.
According to the author, the moral of the story is simple:
Marketing to women: show women together with some other element indicating the reasons they acted upon marketing information as they did.
Marketing to men: show a single male or small group of males using the product or interacting with each other about the product, and add to this some other element listing the successes this individual or group of males had based on the marketing information.