Following the previous challenges, Stella Artois has a new mind game on it’s website.

When you enter “The Trap”, you are challenged to remember the movement of the machinery, wheels and tubes in a factory.
If you then activate the parts right, you can move on to the next level.

It’s not as fun as the previous challenge, but it’s still a great way to involve the consumer in the luxury beer experience.

They’ve managed to put up a nice integrated campaign, with a real, giant size machine on tour in the main Canadian cities.

picture via Culture-buzz