Ford Game: Control the car with your voice
Ogilvy won the Golden Â“Best Creativity AwardÂ” at Belgium’s Night Of The Internet 2006Â with the site for Ford Fiesta Connexxion.
The voice-controlled online game, developed by OgilyInteractive and The Parking Lot, invites us to do some “vruum-vruuum” shouting to control the car.
Besides the racing game, we can also play a CD, adjust the car temperature or the navigation system, just by using our voice. Knight-rider fans, rejoice!
To promote the online game they’ve also placed billboards and promoted he game via other online games as Anarchy online, or Toca Race Driver3, collaborating with Massive Inc., a in-game advertising agency.
The online presence is quite a bang to promote the new voice features of the Ford Fiesta model.
Account: Anne-Marie Vercauteren en MichaÃ«l Marchand
Project Managers: Geerlinde Pevenage en Wouter Has
Creative Director: Phil van Duynen
In-game advertising: OgilvyInteractive and Massive Inc.
Game development: OgilvyInteractive and The Parking Lot