Australian Navy recruits on Messenger

The Australian Navy is using MSN Messenger in it’s recruitment efforts, through the Instant Games feature.

BattleShips

This move is in pace with the changing habits of young males, that are replacing traditional media such as TV or radio, with gaming and internet. If they’ve seen this panel from Guy Kawasaky, then they might be doing also some mobile efforts.

Link: http://www.navy.gov.au/

Update:

There’s a interesting new article on iMediaConnection regarding this subject: “4 Quick Tips: Marketing to Teens Online”

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