Ideas on advertising, creativity, online marketing and the web
brought to you by Armando Alves,
an Interactive Ninja from Portugal.
Never thought I’ll ever see this, but it seems HTML got a life of its own.
“The html-movement-library is a web-based repository of short video clips and images by various performers who use html tags, as a starting point for generating movements. The idea of the library is to develop an expandable movement alphabet of the html language. The goal of the html-movement-library is to provide different materials for enacting and visualizing the architectures and language-structures of Websites …”
Source: Rhizome
Link to Forget the film, watch the titles
As my friend Claudio just said,
“sometimes a title sequence is able to capture the essence of whole film, and is in itself a short movie”.
This great resource features the work of great animators and motion designers. Maybe if the big studios weren’t so righteous about their copyrights we could watch the works of historics such as Kyle Cooper or Saul Bass.
Source: Motiongrapher
It’s a bit late, but as promised, here’s the story of our holiday card.
About 350 bottles of wine were stripped of the brand label.
Later they were wrapped as a gift and sent to our clients, partners and friends.
The only text on the gift was a holiday message and a URL,
in the form of http://[Clientname].estamosconsigo.com, with no address or sender mentioned.
(btw, estamosconsigo.com translates to english to something similar to “count on us”)
To find out who sent it, you had to visit (Sample URL: teresaviana.estamosconsigo.com)
350 subdomains were created, one for each bottle sent.
Each subdomain loaded a custom page with the signatures of the people here at Draftfcb that worked closely with that client, and you could reply them back directly on the page.
The page featured also two links, one for our URL, www.fcb.pt, and another one for a page were we had a detailed explanation of the wine that was offered, the brand and how to serve. And of course, a holiday message from all of us.
Ah, almost forgot: the wine brand was one of our clients in the past year and on the second page you’ll see the featured campaign with the that same wine.
Have a “tasty” 2007.
Credits:
Marketing FM has an interesting question: “What do you think of advertising ubiquity?”, i.e., the increasing presence of advertising on every support, place or media.
Check it out and share your thoughts. You can inspire yourself with a few selected examples:
It’s been a topic of endless discussion and confusion, so I’m settling on my own one sentence definition of Web 2.0:
“Web 2.0 is the set of technologies and platforms that enable the delivery to multiple mediums of constantly updated rich internet applications, amplified by the collaborative nature of online networks and new forms of publishing.”
I’m focusing on the resources point of view, since without them no innovation would be possible.
Or maybe i’ll try a even shorter version: “It’s a bunch of neo-geeks with DSL, sharing a lot of fun stuff”.
Is this cool or what? Colored bubbles … weeeeee, yupiii.
Imagine the great experience marketing and enternaiment for children. After all, they are one of the greatest purchasing influencers.
From http://www.zubbles.com/whatAreZubbles/index.asp:
“Bubbles have long been a source of delight and fascination for children the world over.Now, after ten years of experiments and discoveries, the creative minds at Ascadia have done what scientists claimed was impossible… we’ve combined the simple joy of bubbles with the beauty and magic of color, inventing the world’s first real colored bubbles.
We call them Zubbles®.”
Great article from Mark Boulton on ALA, where he discusses whitespace, legilibility and brand positioning.
I was already a regular reader of his site, but this one is a concise and easy to read approach on the use of whitespace.
For more great content and work, check out his web site:
One of the tricks of CGM (Consumer Generated Media) is giving the tools to the users and let them play with the brand. The guys from LoopLabs (and it’s flash guru Craig Swann) have a really handy shortcut, offering a service of ready-made audio remixers and sequencers.
Update: seems LeBron also has a blog.
The latest installment was for Sprite, with the Studio Mixer for LeBron 2323, where the user is invited to remix the audio track of the Sprite/LeBron commercial, that you may find on YouTube.
[youtube]hTdQazn5tlw[/youtube]
Three finalists, and three different versions of the commercial will air during NBA All-Star Weekend, with viewers asked to pick the best. The song that gets the most votes will be turned into LeBron’s theme song. The music may also be played when he is introduced at NBA games.
It seems that Coca-Coca company is fun of the audio web applications, since the old one from Fanta (URL offline).
Of course, any online effort should be part of an integrated campaign so CP+B has ensured support on television, radio, and media merchandising. But not on print: “The target audience for Sprite is a younger teen audience and they live online. They don’t consume as much written medium,” said Susan McDermott, a representative at for Coca-Cola.
I guess print doesn’t have the “remixability” feature …
Advertising Agency: Crispin Porter + Bogusky
Interactive Agency: Looplabs (a CRASH!MEDIA company)
Lebron23-23.com by AKQA.
(source: AdWeek)
