And look what came today with the post: Neon Bible Deluxe Edition.
Straight from Merge Records and earlier than predicted, – the release date is March 6th. The package included a A2 poster all neon-like, 2 flipbooks and a sleek holographic paperbox.
I’m not reviewing it, since my opinion is clearly biased: It’s fucking awesome!
What are you waiting for? Go buy it !
If you’re interested, one of the essential tools to translate your message into comics are Wally Wood‘s panels, that you can find at Joel Johnson or Peter Veneables’ blog.
Yesterday i saw this.
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Early in December my Son and I went to Winnipeg for an exhibition lacrosse game of our favorite team, the Minnesota Swarm. Winnipeg is about 8 or 9 hours and an border crossing away from our home, so it was a non-trivial jaunt for a sporting event. For us, it was a novel adventure. I’ll spare you almost all of the details other than it was a wonderful trip and Winnipeg was an awesome place to visit, even in the winter. Everybody we met was really great and especially helpful, which leads me into the actual story. Two other die-hard Swarm fans made the trek up as well. We sat on one side of the MTS Centre and they had seats on the other side. The game was fun, even if we did lose. Once the game was over the other guys stood up from their seats to leave. Someone tapped one of the guys on the shoulder and when he turned around, he asked him “Did you drive up from the Cities just for the game?”. His answer was, of course, “yes”. The man handed him a twenty, said “gas money”, and walked away. To this day I am still astonished by the man’s anonymous generosity and can’t help but reflect on how that simple act affected the perception of folks from Winnipeg and perhaps Canadians in general. Like I said, i’ve told that story to many many people and the universal response is “whoa”. I’m sure the people that I told have told it to others and so on.
How quickly and thoroughly did that simple act trump any efforts that the local tourism board could have done?
With Web 2.0 loosing its momentum (Henriette feels the same) and social networks reaching a saturation point, getting more personal seems to be the obvious choice.
And it isn’t hard as it used to, thanks to the many digital tools now available. But it will surely require a new shift from companies, used to large media plans and broad market segments. Welcome to micro-targeting.
Since September 2006 i began posting on a quite regular basis so let me share a bit about myself and this blog, celebrating it’s 100th post.
A bit about me … I studied Business and Management, but the only thing i was really fun of was Marketing and Computers, so it kind of makes sense my career twist as a digital marketing professional. In fact, one of the first companies i worked for was named Digital Branding, a dot-com that burst with the bubble. I then spent 3 years at Draftfcb as Head of Interactive.
Currently i’m Web Strategist, planning and developing interactive solutions and online marketing campaigns. Searching the blog by “Shameless PromoTion” you’ll find some samples of my work and projects by bloggers and friends from PorTugal.
The blog … the idea for “A Source of Inspiration” came up in early 2005, when i did more than 200 bookmarks a month, and wanted to share my browsing adventures with friends (later i discovered social bookmarking). The bookmarks were placed on a folder named ASourceOfInspiration, so when it was time to create a blog that was one of my first naming choices. The Source part because it has a bit of programming/interactive stuff and the Inspiration part because it deals with creativity and design.
So, enough about me and A Source Of Inspiration. To all of the anonymous readers out there, do comment this post and let me know what do you think of this blog and how i can improve it to inspire even further.
And thanks for your great conversations.
Viral marketing and online video made possible to have our 15 MB of fame, just by a matter of clicks. Brands, products or services can now tell their stories, and if they do it right, their consumers will share those same stories to a even broader audience.
Although there are no secret recipes to produce something viral, there are elements that can nurture the “viralness” of the message, sharing common features such as:
- Being useful;
- Having a tangible reward;
- Offering something unique or distinct;
such as the “Dove Real Beauty” campaign:
This online action from Unilever was one of the most successful ever done, resulting in more brand awareness and loyalty, mostly because the message was spread through more reliable sources such as our friends or TV shows that featured the campaign. The consumers are now buying more of the brand that they used to and have a stronger connection to the brand.
Web 2.0 brought also social networks, with sites like MySpace, Orkut or Hi5, that now are one of sources of highest traffic in the Internet. And this is not a teenager trend: about 1/4 of the users of MySpace is in the 25-34 target.
On these social networks, users naturally create their groups of interests, such as gardening or photography, discussing and sharing their common passions. Suddenly, brands have available marketing segments clearly defined, with highly envolved consumers and on top of all, measurable and accountable.
Brands tend to participate on these networks usually on a integrated manner, sponsoring some special pages or contests, offering tools and interactive experiences and helping users to become viral agents. In this terrain, where users take quite seriously their privacy, brands should take a more human message, creating profiles for their products, telling stories about the companies and avoiding commercial spam. Consumers have new habits, new tools and new forms of relationship, in a digital lifestyle where traditional media is becoming more and more fragmented. Strangely, advertising and marketing don’t seem eager to follow this trend. Even when we spend 1/3 of our time digitally “wired”, most of the media spend is still on traditional media.
Some changes though, seem to be happening, with online advertising revenues expected to grow 31% in 2007, to a total of 16.4 billlion USD, 7% of market, and many budget expenses on his way to online media. On the other hand, print media, used get their revenues from subscriptions and classifiedds, has now serious competition from online services.
Online marketing is also in a period of evolution:
- Traditional banners are less efficient, and contextual text ads, more relevant and less intrusive, are taking their place
- Search engine marketing (SEM) has become a almost scientific discipline, with brands desperately seekinh top ranks in search results.
- email marketing, attacked by growing amounts of spam, is loosing popularity on younger generations, that see it as too formal
- Instant Messaging (like MSN Messenger or Skype) has taken email’s place, by being more personal, fast and interactive.
- Mapvertising (advertising in maps) was also a product of the new web 2.0, with sectors as tourism or restaurants, having the opportunity to stand in the front line of the user’s search habits.
- PR Business-To-Business had also a new ally, corporate blogging, where companies could humanize their web presence, with more decentralized and informal conversation.
Many marketeers might ask: “Why should I even bother with all that stuff, if most of my customers don’t have a clue about those web things?”. The answer is strikingly simple:”Because that’s where all the money will be as soon as the people that now use these tools start to consolidate their online habits”.
And if advertising is not fast enough to change, then innovation will find new media models, like the company SpotRunner , that enables someone with a computer to pick an ad, plan the media budget and launch their campaign in 5 minutes.
I hope all the marketeers out there start to wake to this new reality, where the web is a platform to new kinds of conversations with the consumers. Where they (consumers) have the biggest importance ever. And where the future is digital.
P.S: If you know portuguese, you can also watch the video below, a 24 min. lecture produced with the materials i’ve collected for this 3 part article. So, feel free to share it and help me out to awake a few more portuguese people on the importance of Advertising 2.0.
Happy birthday, mr Miedinger and Helvetica.
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This year we celebrate the most universal typeface ever, created by Max Miedinger in 1957. Initially developed in an attempt to replace Akzidenz Grotesk, it became the typeface of choice for many companies, and is widely used by any graphic designer (altough some of them don’t seem to be very fun of it).
From packaging to the new iPhone, it was renamed Helvetica in 1961, and since then it has been copied extensively, most notably by Arial, a cheap ripoff on Windows.
I became aware of this event, through Helvetica, The film, a documentary screening next March (and a SXSW selection).
This movie will surely be one of inspirations for many designers, and a reference to the role of typography in our daily lives.