The Marines of Guerilla Marketing
Call it environment marketing, buzz marketing or guerrilla. It doesn’t really matter, since it surely has already caught your attention. And probably one of these stunts was done by these folks: Graffiti Research Lab
The media is getting too crowded and these non-linear approaches to communication are getting their prime time now. It’s hardly conventional, and if a brand has the guts to live on the razor’s edge, they should check some amazing stuff that Graffiti Research Lab did. A few of my favorites:
- LED throwies
- Light Criticism (with AAA)
- Interactive Architecture
you are completely missing the point.
I’m not saying they do advertising. I’m just pointing out the attitude, the guts to break the convention and the media.