“This can be a tricky one…” says the secret agent on the site’s intro. A few seconds later, a sexy lady goes “You don’t need to look, you just need to drive”. Suddenly, you find yourself in the street of Paris, driving like a mad to reach the checkpoints with the precious help of the CK 20w car system from Nokia.
What a ride. Fantastic interactive experience, a game narrative in the pursuit of a challenge and the certainty that you’ll not forget the new product from Nokia (besides the GPS features it allows you to change your car tunes, handsfree).
This Nokia experience through the street of Paris, has also a great soundtrack and sound fx, so if you have a broadband connection then you are set for a ride in Paris. Speed up to the site, “or we’ll never make in time”.
After all the buzz around Of Montreal that Pitchfork did, it was almost unforgivable not to listen to “Hissing Fauna, Are You the Destroyer?“. The band of Kevin Barnes (from Elephant 6 collective) went over a smooth reinvention of their sound, more distant from the previous glam/psychedelic/experimental albums.
Of Montreal’s album starts with some vibrant tunes (particularly the first one, “Suffer for Fashion”) reaching a turning point in the extra-long “The Past Is a Grotesque Animal”, and revealing a new musical rainbow in the second half of the album, that i’m still learning how to appreciate.
But it surely is one of the greatest albums of 2007.
As i’m picking up my old drawing passion, i’ve found some brilliant people out there, sharing their love for illustration and drawing. The amount of dedication and work you see on some sites is amazing, and i’m not mentioning the major community sites like CGsociety or deviantart, but some smaller stars like Dani.
An illustrator working in the childrens market, besides her portfolio site, she has a blog with several inspiring videos on the art of drawing and illustration, available on YouTube, where we get to see a in-depth look into the magical world of an skilled artist.
Just a quick note on a freelance job i did last month, for a new portuguese B2B company: HamletB2B
Two of the partners are old friends so i helped them out, designing and developing a temporary internet presence. As we’ve discussed in a metting prior to the website launch, in today’s media landscape it’s essential to have an interactive strategy and a solid hability to communicate through digital channels. So, i’m expecting that HamletB2B will evolve to consulting on matters such as corporate blogging, internet PR and interactive branding.
* Part 2 of 3 of my lecture Advertising 2.0″ [read part 1]
In 2006, Chevrolet launched a website endorsing the reality show “The Apprentice”. Users could play with the site tools to create their own version of a Chevrolet Tahoe commercial, mixing several audio and video clips. But not everything went the way it was supposed to …
Call it environment marketing, buzz marketing or guerrilla. It doesn’t really matter, since it surely has already caught your attention. And probably one of these stunts was done by these folks: Graffiti Research Lab
The media is getting too crowded and these non-linear approaches to communication are getting their prime time now. It’s hardly conventional, and if a brand has the guts to live on the razor’s edge, they should check some amazing stuff that Graffiti Research Lab did. A few of my favorites:
