Archive for February, 2007

The Marines of Guerilla Marketing

Call it environment marketing, buzz marketing or guerrilla. It doesn’t really matter, since it surely has already caught your attention. And probably one of these stunts was done by these folks: Graffiti Research Lab

Graffiti Research Lab

The media is getting too crowded and these non-linear approaches to communication are getting their prime time now. It’s hardly conventional, and if a brand has the guts to live on the razor’s edge, they should check some amazing stuff that Graffiti Research Lab did. A few of my favorites:

Alberto, don’t die ding

Alberto Cerriteño has some great illustrations. And designs. And a short movie. And lots of talent.

alberto cerrriteño

Enough before i’ll die of envy.

Happy Cog redesigned

The company of renowned web heroes Jeffrey Zeldman and Jason Santa Maria, just did a mid-winter reboot on their site.

Happycog.com

Happycogg.com is now cleaner, more focused on content (as every site should be) and with a navigation on a H1:

We design beautiful websites, publish our best ideas, and speak to a worldwide community. Find out more about us.

Just moved to their new Philadelphia office, this sure is a peculiar way to start decorating the bureau. Find more about the redesign with Jason or Zeldman.

Geeks in Love

For all the comic lovers and bloggers out there, a bit of fun:

Geeks in Love

© http://geeksinlove.free.fr/

Advertising 2.0 - You, the king

* Part 1 of 3, of my video (25min) lecture “Advertising 2.0″

Time Magazine, since the beginning of this century, has elected as Person of the Year:

  • Rudolph Giuliani in 2001
  • Worldcom and Enron employees in 2002
  • In 2003, the american soldier
  • Again Bush in 2004
  • And in 2005, benemerits Gates and Bono

And who was elected Person of The year for Time Magazine in 2006? You.
In fact, all of us who are now part of this digital democracy, where our role as citizens found a new importance.

002_time2006_full.jpg

In 2006 we created and shared videos, did book reviews, edited our profiles and avatars, developed open-source applications, wrote blogs and uploaded our photos online. We did a bit of everything to be Time’s Person of the year in 2006.

To celebrate the award, the magazine placed a outdoor screen in Times Square and those who walked by, could send a photo and appear on the cover of the magazine during some brief seconds.
Online, users started to change the cover to highlight those honored: themselves.

(more…)