Enter the art of screaming at kahrashin.com, an ancient discipline that began in 1900 in Tibet.
The viral movement from EA digital to recruit Kah Ra Shin fans began this week, and lead gamers to an interactive experience where you find all the tips to calm your inner self through screaming. Or better yet, to unleash aggression by playing Burnout.
Have fun with live recording of your own scream, practice with the video lessons or leave your own testimonial as a Kah Ra Shin disciple.
The newspapers were already under a terminal disease, but now the undertaker has just arrived and began digging.
Advertising spending online overtook national newspapers’ share of the pie for the first time in 2006 as companies continued to chase a growing web audience.According to data from the Internet Advertising Bureau out today, online spending smashed through the £2bn barrier in 2006 while television revenues fell and press barely budged.
A 41% leap put 2006 UK online spending at £2.016bn, representing 11.4% of total advertising revenues. IAB said that helped offset declines in traditional media and meant the overall advertising industry was able to clock up modest growth of 1.1% over the year.
Gaping Void is beating the hell out of traditional advertising agencies:
There will always be a market for somebody who can sell your stuff better than you can. Advertising 2.0 does not exist. Marketing 2.0 does not exist. Whatever new tech and media comes along, this simple truth remains.
I have a different opinion on it’s post title: marketing and advertising have a body of knowledge with more than 50 years, so it’s quite silly to dump all that just because we have some new tools. If Advertising 2.0 doesn’t exist, then it should be invented, formulated, whatever fits these wonderful times.
If Hugh bothers to read David Armano, Martina or AdverLab, he’ll notice there’s some brilliant people out there working to bring this new kind of advertising forward. But i suppose he’s never worked at an advertising agency, so it’s easy for him to make such assumptions.
You just can’t see the forest for the trees, so it’s better not to label all advertising a “has-been”.
I had to mention this today, since some of the authors are fellow bloggers.
Tubarao Esquilo went live today, being one of the most serious attempts as a federated content network of portuguese blogs. Nothing too pretentious at the beginning, but from an ad agency perspective i’m curious to see how this goes.
Not that i’m expecting anything too serious such as The Deck, Federated Media or 9 rules (although technically 9 rules is more of an aggregator). And while the mainstream portuguese marketing is still more comfortable with online display ads or AdWords, it’s a matter of time until some brands start innovating with micro-targeting in more specialized niche content.
P.S.
- thumbs down to no only one women on the initial authors list
- i still don’t get the name (translated as Squirrel Shark). A really poor branding choice.
Re-searcher.com is the child project of Paula Balreira, Carlos Quitério and Graça Santos, that showcases some fine illustration from Portuguese and foreign artists.
It served initially as a representation for the affiliated artists but later extended their mission, developing several cultural activities in Portugal.
Besides the Gallery with all the portfolios, on the front page you’ll have a rich cultural agenda and great links from the illustration world. There’s also a online store, that will surely have more titles available as soon as the site gets some visibility. Go feast your eyes then, on some quality illustration.
Finally, “the book” is available for order. It’s a bit expensive, but considering that the Casey Reas and Ben Fry are the fathers of Processing language it surely is worth all the cents.
If you don’t have a clue what i’m talking about, go to Processing.org and check some amazing interactive/netart/visual experiments of the century (it has been around since 2001).
The software package has just launched, with several editions available, and thanks to some early leaks we had a sneak peak on pricing and packaging details:
The editions scheme seems a bit confusing, as if Adobe is borrowing ideas from Vista. But be warned: if you want to be a designer these days, it will cost you at least of $999 USD.
What’s up with the latest frenzy online campaigns with racing themes?
First there was The Passenger. Then came Campus JoyRide for Mazda, with another online advergame, where they try do exactly the same thing as Nokia and fail miserably. And now the latest campaign from Coors “Silver Bullet”, racing across websites.
With that much speed going on, it’s time for some speed tickets or we’ll soon be sick of these driving lessons.
