Website race fever

By in Interactive on 2007/03/27

What’s up with the latest frenzy online campaigns with racing themes?

Campus Joyride from Mazda

First there was The Passenger. Then came Campus JoyRide for Mazda, with another online advergame, where they try do exactly the same thing as Nokia and fail miserably. And now the latest campaign from Coors “Silver Bullet”, racing across websites.

With that much speed going on, it’s time for some speed tickets or we’ll soon be sick of these driving lessons.

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