I had to mention this today, since some of the authors are fellow bloggers.
Tubarao Esquilo went live today, being one of the most serious attempts as a federated content network of portuguese blogs. Nothing too pretentious at the beginning, but from an ad agency perspective i’m curious to see how this goes.
Not that i’m expecting anything too serious such as The Deck, Federated Media or 9 rules (although technically 9 rules is more of an aggregator). And while the mainstream portuguese marketing is still more comfortable with online display ads or AdWords, it’s a matter of time until some brands start innovating with micro-targeting in more specialized niche content.
Good luck, folks!
– thumbs down
to no only one women on the initial authors list
– i still don’t get the name (translated as Squirrel Shark). A really poor branding choice.