Eyetracking 2007

Poynter Online just published their 2007 study of reader behavior .

Watch the video below:

Some interesting facts:

  • People read a high volume of story text in both print and online.
  • People read two ways: methodically or scanning.
  • Alternative story forms – like Q&As, timelines, short sidebars and lists – help readers understand.
  • Bigger heads and photos attract print readers; but directional elements draw online readers.
  • Photos get a lot of attention in print.

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