Poynter Online just published their 2007 study of reader behavior .
Watch the video below:
Some interesting facts:
- People read a high volume of story text in both print and online.
- People read two ways: methodically or scanning.
- Alternative story forms – like Q&As, timelines, short sidebars and lists – help readers understand.
- Bigger heads and photos attract print readers; but directional elements draw online readers.
- Photos get a lot of attention in print.