Poynter Online just published their 2007 study of reader behavior .

Watch the video below:

Some interesting facts:

• People read a high volume of story text in both print and online.
• People read two ways: methodically or scanning.
• Alternative story forms – like Q&As, timelines, short sidebars and lists – help readers understand.
• Bigger heads and photos attract print readers; but directional elements draw online readers.
• Photos get a lot of attention in print.