Seems this past week i’m in lucky streak! After the earlier pre-release arrival of the new Arcade Fire’s album, i got my invitation to join Joost. For those of you that haven’t heard about this application, it’s a software that uses peer-to-peer software to watch TV and video over the web.

Niklas Zennström and Janus Friis, founders of Skype and Kazaa, have invested in the development of Joost since their selling of Skype to eBay. Now they’re ready for the next big thing and serious YouTube contender, bringing video to your computer without having to browse through websites.

After you download (9.6 MB) and install the software, you enter Joost main interface - quite familiar to Mac users - with 4 menu overlays, clockwise: Channel id, My Joost, Control bar and My Channels.

You can choose from a list of channels that are expected to expand, since Viacom and Joost entered into a content provider agreement last February 20, and i predict that many others will follow.

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UPDATE (25/03/07): After all, the deal lasted less than a month, as the social network closed a deal with the largest portuguese portal, Sapo. One of the reasons for this turnaround might have been the high volume of traffic and data generated and the low response times to advertisers from AdSignal, something that shouldn’t be a problem to Sapo.

While in U.S. Market MySpace is king, here in Europe things are a little different. In Portugal for example, the social network of excellence is Hi5, with more than 1 million registered users, being the third most visited website in Portugal according to MediaMonitor and Alexa.

Ad Signal was recently chosen as their media partner thanks to their local expertise.

Source: AdSignal