I love chocolat. And I love great advertising. Ergo i love Thorntons.
A British chocolatier Thorntons created an 860 pound (390kg) pure chocolate billboard in London that was 14.5 ft by 9.5 ft large and made from 10 chocolate bunnies, 72 giant chocolate eggs and 128 chocolate panels. The billboard took three months to build. It was eaten in three hours.
Source: tip by Andre, via Billboardroom