Comments on: Kraft and Kmart, make DraftFCB look smart http://www.asourceofinspiration.com/2007/04/17/kraft-kmart-draftfcb/ fresh ideas for digital creativity Sat, 26 Jul 2008 01:48:13 +0000 http://wordpress.org/?v=2.2.1 By: Armando Alves http://www.asourceofinspiration.com/2007/04/17/kraft-kmart-draftfcb/#comment-5567 Armando Alves Fri, 20 Apr 2007 18:32:10 +0000 http://www.asourceofinspiration.com/2007/04/17/kraft-kmart-draftfcb/#comment-5567 Someguy: (you're posting from a truenorth.com IP, so i'm guessing that you're from DraftFCB) You're probably a creative. You probably think direct marketing is the scum of advertising and digital marketing is something geeks invented. When you wake from you glamourous advertising dream, when all you can think of is Cannes and Clio Awards, let me know so i can say: "Welcome to Advertising 2.0". About Howard Draft: i don't know him personally, so i can't formulate a proper opinion about the "egotistical mad man", but i surely can tell you taht he climbed to #1 with his agency. That surely does prove something, doesn't it ? Someguy:
(you’re posting from a truenorth.com IP, so i’m guessing that you’re from DraftFCB)

You’re probably a creative. You probably think direct marketing is the scum of advertising and digital marketing is something geeks invented.

When you wake from you glamourous advertising dream, when all you can think of is Cannes and Clio Awards, let me know so i can say: “Welcome to Advertising 2.0″.

About Howard Draft: i don’t know him personally, so i can’t formulate a proper opinion about the “egotistical mad man”, but i surely can tell you taht he climbed to #1 with his agency. That surely does prove something, doesn’t it ?

]]> By: someguy http://www.asourceofinspiration.com/2007/04/17/kraft-kmart-draftfcb/#comment-5565 someguy Fri, 20 Apr 2007 17:16:41 +0000 http://www.asourceofinspiration.com/2007/04/17/kraft-kmart-draftfcb/#comment-5565 really, you believe draftfcb is a "new agency model" It's not. Unless you consider a defunct merger with an egotistical mad man at the helm a new model. really, you believe draftfcb is a “new agency model” It’s not. Unless you consider a defunct merger with an egotistical mad man at the helm a new model.

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