Comments on: E-mkt 2007 wrapup

By: M� Jo�o Nogueira

M� Jo�o Nogueira — Tue, 24 Apr 2007 22:28:19 +0000

Nope, nada de teorias da conspira��o.

E n�o h� qualquer d�vida acerca da receita de sucesso do adsense, � uma win, win, win situation :)
A minha quest�o principal prende-se com que parte do “win” cabe a cada interveniente. A quest�o que coloquei (e que n�o teve resposta, nem eu estava � espera dela) foi: Que percentagem � que fica para o Goolge, que percentagem � que fica para o dono do espa�o. :)

By: Nuno Hip�lito

Nuno Hip�lito — Tue, 24 Apr 2007 14:59:48 +0000

I was at the conference as well. I work for Search Marketing as a SEM consultant.

I found the event quite well organized, but most of the presentations were, in my optinion, bellow par. Often confusing testemony was given about the advantages of online marketing campaigns, specially in the Eli3ricity presentation.

As for Google. Chewy basically showed us how we can navegate webmaster central… the Portuguese guys from adwords and adsense did indeed seem to be too keen on selling their product, but were very friendly answering tech questions.

Maria Jo�o seems to be in touch with the conspiracy theories surrounding the success of Adwords (and Google revenue rise).

By: M� Jo�o Nogueira

M� Jo�o Nogueira — Sat, 21 Apr 2007 10:47:05 +0000

“My guess is that she didn�t read the terms of service quite well, and probably the site was banned for running a competing platform.”

Pensar que eu iriaa a uma confer�ncia, em representa��o do SAPO, colocar quest�es a um representante do Google, por causa de um site pessoal �, pronto….� n�o me conhecer.

Your guess is wrong.

Acontece que h� muit�ssimos falsos positivos, estranhamente, h� um n�mero alargado de sites que assim que come�am a manter algum ritmo de ganhos com o adsense, s�o “expulsos” do programa, sem que haja qualquer explica��o. Eu estava a tentar perceber as raz�es que levam o Google a operar desta forma.

E por �ltimo…n�o tenho adsense no meu Blog. J� tive, para ver se funcionavam bem nos Blogs do SAPO. Retirei, assim que me apercebi que os an�ncios funcionavam lindamente.

By: Pedro

Pedro — Fri, 20 Apr 2007 14:58:41 +0000

On the whole I beleive Alison Fennah�s presentation and Chewy�s saved the event for me. Everything else was quick overview of e-mkting which was too simplified for the target audience.

I hope to see some events that cater to people with know-how in e-mkt and thus really offer new insight on specific topics.

Finally I believe our own national organization would be a great idea.

By: Armando Alves

Armando Alves — Fri, 20 Apr 2007 10:55:41 +0000

Oops, confused by the Google speaker, Jo�o - updated now.
From Elemento Digital have spoken Ricardo Pereira and Luis Serra. Other speakers not mentioned were:
- Rui Grilo (with some data about the portuguese technological plan)
- Elec3city Portugal, with 2 of their case studies

By: SeV

SeV — Fri, 20 Apr 2007 10:37:29 +0000

Apenas um reparo: N�o � Ricardo e Jo�o da Elemento Digital mas sim Ricardo e Luis.