Brazillian actor Selton Mello and music artist Seu Jorge on a short movie dissecting Tarantino’s plots.

[kml_flashembed movie="http://video.google.com/googleplayer.swf?docid=1511515986562993804" width="400" height="326" wmode="transparent" /]

Google Video link: http://video.google.com/videoplay?docid=1511515986562993804

After the Eeppy Bird success, Mentos is trying the CGM thing again with MakeArtPop.ca where users are invited to create some interesting Mentos art pieces.

YouTube link: http://www.youtube.com/watch?v=lOgE5dJehgE

Bob Garfield should really consider turning his article into a ChangeThis manifesto.

You can also check the presentation podcast.

Source: Sangue, suor e ideias

© Gaping Void

From WalMart to Sony, we’ve witnessed lately a surge of blogs as a accessible medium to spread a marketing message. Even in Portugal, a relatively quiet country in digital marketing stunts, there was a timid essay on flogs by Vodafone, when their ad agency Brandia Central published a flog to spread a viral video, a copycat of the Marc Ecko/Air Force One Tagging Video by Droga5.

One of the reasons these campaigns seem to backfire is mostly a matter of speech since these brands just don’t talk the walk of blogs, and their traditional ad agencies haven’t figured out the right way to engage bloggers and their readers. If you’re a hip product or service, you might even get a positive return, but if you’ve never been trendy or socially responsible, as soon as bloggers spot you’re trying to fool them, you’re history.

My advice is much of the morale on the play by Oscar Wilde, “The importance of being Ernest”: you can even pretend a lot, but at least be amusing. You can’t fool them (bloggers) forever, so you’d better come upfront with disclaimers and let them play with your message. As in the character Ernest, sooner or later people will find the truth, so have your B-plan ready just in case anything goes wrong, with some spare Public Relations available.

As in the plot, Ernest has a lot of witty comments, so any brand should come up with interesting little breadcrumbs that provide leads to the website. Take for example the grassroots effort by music band Nine Inch Nails, that created a myriad of websites with obscure meaning and latter did some smart guerrilla marketing in their concerts (starting here in Lisbon).

After all, flogs aren’t evil, but their purpose might be. Consumers don’t appreciate being fooled our interrupted, but they enjoy a great story, a challenge or riddle, something that makes them curious. The bad press for flogs came mostly from companies that tried to push their messages into mediums that they clearly didn’t understood, viewing blogs as a cheap way to set some initial seeders for their viral marketing efforts. As in a theater play, we all know it’s fiction, but while they’re acting they’d better be damn good at it, or we’ll not going to spread the message to our friends.

As for bloggers, the well thought flogs might be a great opportunity to join into a profitable conversation. A well planed campaign, rewarding to bloggers as in a regular media plan, will surely make everyone happy. Advertising has long been using fake stories, way before blogs were born, so my advice to bloggers is that they should get used to these techniques as long as brands dont’t try to “bunbury” their true identity and respect the blog community.

Now it’s official:

At Google, we are constantly looking for ways to improve user experience and bring value to advertisers, publishers and partners. Users spend a lot of time watching TV so improving the relevance of advertising information on that medium is important. That’s why today we are excited to announce our trial to deliver Google TV ads. Working closely with our partners, EchoStar and Astound Cable, we are currently running a trial to deliver better ads to viewers and help advertisers, operators and programmers more efficiently buy, schedule, deliver and measure ads on television.

Deliver more relevant ads to viewers and provide better reporting for advertisers
Advances in set-top-box technologies make it possible to report aggregate statistics on how many times an ad was viewed and whether it was watched through to the end. As part of this trial, we will be working with partners to use aggregate, anonymized set-top-box metrics to deliver timely and accurate viewing reports. Advertisers can use this data to understand the effectiveness of their TV ad campaigns and use this information to provide more relevant ads to viewers.

Bring more advertisers to TV and help inventory owners
With our AdWords™ and AdSense™ advertising programs we have seen the benefits of the long tail and we think we can apply these principles to help grow the TV advertising industry. Our goal is to extend the reach and visual power of this medium to include more advertisers, large and small, and help monetize more TV programming with relevant ads.

Create efficiencies in the existing model
With Google TV ads, the entire process is automated – from planning the campaign to uploading and serving the ad to reporting on its effectiveness. Like our AdWords advertising program, Google TV ads are bought using an auction model and through a single online interface that is already familiar to agencies and advertisers. Advertisers can target by demographic, daypart and channel and pay only for actual impressions delivered. Pricing is on a CPM basis. Because the entire process is automated and online, advertisers can plan their TV ad campaigns efficiently all year long. The flexibility of this model also allows advertisers to make changes to their campaigns as often and as quickly as they like.

This is an early trial. We look forward to getting feedback and working closely with advertisers, agencies and partners to improve and expand our TV ads offering.

Beautiful.

Source: Cpluv

Guillaume Reymond is a Swiss artist (working at NotSoNoisy) responsible for a series of animation movies that bring back the retro look of vintage video games.
Some of you have probably seen Space Invaders, so if you were fun of it you can find the latest short movie at the Game Over Project.

Link to Pole Position: http://www.youtube.com/watch?v=ywqu_8RIDvU

Some quality motion found this week:

• 
  From the guys at Make, 2 environmental friendly CG animations.
• 
  If you ever wondered who does those cool screen interfaces at films like The Island, meet Marc Coleran and his impressive showreeel.
• 
  In this case it’s not motion graphics but web animation: a wonderful website for the next New Line Cinema release based on the short story Mimsy were the Borogoves. A blend between What the Bleep and Pan’s Labirynth.
• 
  Last, but not the least, one of the most inspiring showreels i’ve seen lately.