A Source Of Inspiration

Google has just launched the their 2.5D maps! Thanks to technology by Immersive Media, we can now travel through streets with high resolution photos. Imagine now, being able to insert custom messages and interactivity in street images. Wow.

Don’t just stand there ! Take a walk in San Francisco. Or Denver, Las Vegas, Miami or New York.

(Flash Player 9 required)

Source. Slashdot, O’Reilly

Interesting study by ZenithOptimedia, found at Julio Alonso’s blog, with several questions to proeminent spanish bloggers and more than 2.000 phone interviews.

Favourite insights:

• Most people get to know blogs through friends
• Users read mostly their friends blogs, followed by tech blogs
• 44% of interviewed users admit they might change brand due to comments read on blogs
• LiveSpaces and Blogger are the dominant publishing platforms
• Advertising is well accepted, as long as not too intrusive
• Users see blogs as an independent medium, with participation as the main feature

Link to study (4Mb pdf).

Many books have been written based on blogs, but few actually receive my respect. Seventy-nine Short Essays on Design is the result of many writings by Michael Beirut at the outstanding blog Design Observer, with 272 pages discussing design with no pictures at all (only 79 different typefaces).

Michael made an interesting point on why to write (a book or a blog) :

“I’ve found that writing is a way to slow things down again, to question my own premises, to force myself to pay attention to things I might otherwise file away after the quick glance. (…)  I discovered that putting the words on paper changes the claim those words make on your attention. Is it better? Is it worse? The answer may be different for every reader. As a designer, I am very grateful I’ve been given the opportunity to let you see for yourself.

EIAA has just published a new report (PDF, 220kb) on the popularity of online display ad formats of their european members’ networks. Analysing over 300 billion online ad impressions between July and December 2006, they’ve reached some interesting remarks:

• Traditional Banner (aka full banner) is loosing popularity (now only 13%)
• Super banners (aka leaderboards) are getting the biggest share with 35%,followed closely by the Medium Rectangle with 33% (shorthandly called M-Rec here in Portugal)
• Rich media and video banners are also seeing strong interest from advertisers, thanks to improved user experience and customer retention

The European Interactive Advertising Association (www.eiaa.net) is a unique pan- European trade organization for sellers of interactive media.

The relationship between an advertiser and a consumer has surely changed. They’re breaking up! Or so it seem to Microsoft Digital Advertising Solutions at bringtheloveback.com .

Link to YouTube: http://www.youtube.com/watch?v=RZDXfB0Rd4Q

Thanks for the tip, Filipe.

The commercial.

The website.

Since 2004, i’ve attended OFFF at Barcelona. This year, having met/seen most of the speakers, i’ve decided to skip this event and focus a on more diverse subjects (maybe @media 2007 or Let’s Interact). I’m glad i did it since most of the talks are now available through Nice to Meet You and BD4D at http://ntmy.org/offf2007/.

If you’re into Post-Digital Creation Culture, Flash or Interactive development watch some of the panels by renowned names such as Craig Swann, Joshua Davis and Neville Brody (above) or the brilliant folks from North Kingdom.

That’s one title i never expected to write. Except if i haven’t picked these gems from Presentation Zen,
Amongst others, you should check this video from comedian Don McMillan.

Can’t wait for tomorrow to follow this up to all the account managers :)