Don’t drink and drive.
Recently we did a campaign for Antral (Portuguese taxi association), to increase the usage of their call line.
Through some guerrilla marketing, they’ve managed to get more 50% incoming calls, and the campaign is now set to expand to other cities. See for yourself.
Nice idea!
If there isn´t already one, I would just sugest to put a magnet along so the taxi signs wouldn´t fly off.
Well put.
That actually might happen on a windy night, but on the other hand it would get a bit expensive to get large amounts of magnets.
Sometimes quantity is preferable to quality, and the point is really to take notice of the call line number, even if you pick it from those who fall down.
When I meant magnet, it was one of those thin ones delivery services give out to costumers.
Even taxi companies hand then out. I don´t know how much they cost in portugal, but they don´t seem so expensive here in Brazil.
Update
Actually there was a magnet underneath. I wasn’t on the team that did the action, but they brought me some prisms and a magnet was attached at the bottom. A small magnet, so it wouldn’t fly with the wind.