New website by WK London and Midas Collective where you get to challenge a friend to find out if you might be a “Hondamentalist”.

With some games and trivia, the interesting section is the competition, where you have the chance to win a day with one of Honda’s racing team. What kept me wondering though is how they achieved the wind effect in the commercial (watch below)…

Oh, here’s a quote from Soichiro Honda, explaining what this Hondamentalism might be all about:

‘Without racing, there is no Honda.’ Whether it’s on the bike track, the race circuit, down a mountain, on a lake – it’s what they do. Excellence in racing is achieved by going that extra mile – squeezing every last drop of effort in order to be the absolute best. That’s what Hondamentalism is, and that’s what the Red H badge embodies.