Zebra Crossing
One more ambient/guerrilla campaign, using street art and the medium as a message.
To remember the fact that a great number of car accident victims aren’t always inside the vehicle, the white stripes of a zebra crossing at Restauradores, Lisbon, were replaced by a painted list of dead pedestrians.
Link to Youtube: http://www.youtube.com/watch?v=CObdVHW9j48
Credits:
Client: ACAM
Agency: Draft FCB Lisbon (Portugal)
Creative Directors: Luís Silva Dias, Duarte Pinheiro de Melo
Art Director: Hélder Romão
Copywriter: Filipe Graça
Brilliant idea, nice realization, but looking at the video I can’t help noticing how much the pedestrians got distracted while crossing the street and completely forgot about the possible traffic…