The state of the blogosphere in Spain

By in Inspiration on 2007/05/26


Interesting study by ZenithOptimedia, found at Julio Alonso‘s blog, with several questions to proeminent spanish bloggers and more than 2.000 phone interviews.

Favourite insights:

  • Most people get to know blogs through friends
  • Users read mostly their friends blogs, followed by tech blogs
  • 44% of interviewed users admit they might change brand due to comments read on blogs
  • LiveSpaces and Blogger are the dominant publishing platforms
  • Advertising is well accepted, as long as not too intrusive
  • Users see blogs as an independent medium, with participation as the main feature

Link to study (4Mb pdf).

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