A Source Of Inspiration

New website by WK London and Midas Collective where you get to challenge a friend to find out if you might be a “Hondamentalist”.

With some games and trivia, the interesting section is the competition, where you have the chance to win a day with one of Honda’s racing team. What kept me wondering though is how they achieved the wind effect in the commercial (watch below)…

Oh, here’s a quote from Soichiro Honda, explaining what this Hondamentalism might be all about:

‘Without racing, there is no Honda.’ Whether it’s on the bike track, the race circuit, down a mountain, on a lake – it’s what they do. Excellence in racing is achieved by going that extra mile – squeezing every last drop of effort in order to be the absolute best. That’s what Hondamentalism is, and that’s what the Red H badge embodies.

Ok, 2 posts in a row about DraftFCB is getting a bit self promotional. But this a funny take on the real Second Life, by the Paris offices.

I actually thought about building our own offices (with a little help from friend Nuno), but as we didn’t had the time and people to engage in actual conversations (too busy doing real work), the idea was abandoned. Maybe next time.

Recently we did a campaign for Antral (Portuguese taxi association), to increase the usage of their call line.

Through some guerrilla marketing, they’ve managed to get more 50% incoming calls, and the campaign is now set to expand to other cities. See for yourself.