Adwords Placement Performance
Being accused lately of lack of transparency, Google is releasing today detailed URL reports for AdWords. Advertisers now have more information where their ads appear, optimizing their campaigns accordingly to their performace, with metrics such as domain, URL, impression, click, conversion and cost.
The improved feature is named “Placement Performance”, is one step closer to true contextual advertising and will surely benefit from insights brought by the DoubleClick acquisition.
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