Super Bock Super Rock and the web
Things have been rather quiet around here since i took some days off to put my body and soul on the best rock festival in Portugal: Super Bock Super Rock (aka SBSR). From a traditional advertising point of view, events like these are a great chance to interact with a young audience and reinforce their message, with beer brand Super Bock sponsoring the festival in the 13th edition. And what about the rock festival web neighborhood?
Since it’s a better task than trying to review the concerts (I’m a humble amateur music critic), i propose a short tour by the websites of bands that played at act II of the event, leaving out the bands with only a MySpace profile, that is becoming a trivia instrument in music marketing.
So, here is the web-gig:
Starting with a portuguese band, with a website featuring the usual sections such as info, tour dates, video or wallpapers: There’s one interesting addition by providing a Creative Commons page, where the are listed the authorized uses of their materials. With an active forum and allowing users to shop merchandise the band from AlcobaÃ§a has an overall coherent presence on the web, and i could only wish SÃ³nia (the lead singer) would post more often on the blog. And as much as i like their music, it would help if there was some easy way to turn off the background music.
Another regular music website, with press-releases, band tour dates and with a weird name – Jazzanauts – for the mailing-list. The design is based mostly on the
collage/grunge look, that i suspect is another shared asset between Simon and Lovefoxxx.
You can always expect good taste from a band using great typography in their brand (the font looks like Avenir, from Adrian Frutiger). With a high-contrast homepage (yellow on dark brown), they give us a large video player, with several video clips that would be a great experience on a Joost channel. Bloc party were also one of the initial bands profiled on Virb, the uber-cool social network.
Speaking of social network, Bloc Party has one killer feature, the Marshals, were fans are invited to post their own reviews to concerts. It’s kind of a forum, but more focused and superbly designed.
The only word i can say: amazing. Ok, i’m a bit suspicious since i’m a long time fan, and sometimes even post at the official forum ArcadeFire.net. But anyway, the Montreal folks (where else could they come from), have some beautiful illustrations on the official website with regularly updated scrapbooks and some fine photos by the members. Arcade Fire web crew did also some notable viral stunts, such as releasing a website with a toll-free number where you could listen to tracks of the album Neon Bible, or leaking over 100 songs on MySpace under fake band names to find the most popular songs for the new album.
At the Lisbon gig, they picked up a video on YouTube with a demoniac possession as an entry of their show, that was featured before at the release of Neon Bible and was now replaced by another weird video of popular culture.
For a guy that founded DFA records, i was expecting a bit more than the regular news, links or listen to these MP3’s. The only thing worth mentioning are the blog posts James wrote for the Guardian. Oh, and maybe if they weren’t north-americans the Lisbon gig would be listed.
What a nice surprise these brits from Warp records gave me with their website. Nicely arranged, with lots of goodies for the fans such as the Q+A area where fans could post questions to the band or a YouTube official channel.
Clap Your Hands And Say Yeah
The usual: news, shows, media and store. I’m not clapping hands.
A simple brochure website for the portuguese indie band, with a weird octopus.
Jesus And Mary Chain
Well, i guess they’re still in the 80’s or didn’t had the time since they got back together, with a website miles away from their music.
Quite interesting, although it could be perfectly done with a simple HTML version. The ScissorHood section seems a nice idea but i didn’t bother to register. What struck me most was the Scissor Sisters University, were the band posts their inspirations. Cool.
Nothing out of the ordinary, besides the live events section, with links to broadcasted gigs. I wish they had such energy on the website as they have on stage. Tomato could surely give them a help.
Some superb background photography is the main feature at InterpolNYC with a clear hint at environmental concerns (you can download them as wallpapers). The flash transitions fit smoothly between sections and we also get to watch the band’s outstanding video clips (Evil is a favorite of mine).
Another portuguese band, with a regular website and a annoying scrollbar.
TV On The Radio
These fine new yorkers’ could have it so much better, as this seems some CMS generated website with no soul at all. Nothing like the band. Come on fans, give Tunde and crew a bit of coding pleasure.
Micro Audio Waves
Amazingly, one of the cleanest websites comes from Portugal. Nothing special in terms of content, besides the “Fully Connected” track at the video section.
The outrageous Beth has a fine looking website, with lots of small splash and whizzes, and a flash video player that actually works well (as opposed to other bands’ buggy ones). Not too much “flashturbation” 🙂
As for the web efforts of the event itself, a nice surprise was the targeted adWords campaign set by one of the sponsors, buying keywords with the bands’ names.
With media support from Antena3 radio, there was also a LIVE TV website, showing several interviews right from the festival and both the radio and the main sponsor set up blogs so fans could discuss the event.
Oh, and Arcade Fire gave a abso-fucking-lutely amazing concert (but still didn’t top the one from 2005 at Paredes de Coura).
See you next year SBSR.