Broad Shoulders

By in Inspiration on 2007/07/09

I’m back to work, but the stories from last week rock festival are not over yet. The nice folks at Torke Stunt did a cool ambient/guerrilla marketing stunt, with a rugby team delighting the short people that didn’t stood at the front rows.

Broad Shoulders

Optimus is a mobile phone company based in Portugal. Our task was to create a brand experience targeted to young people within a big music festival context.

Under the brand’s tagline:”Experience it”,a service called “Broad Shoulders” was created. Ten big men offered their Broad Shoulders for people to climb in order to see better the concerts or just to find a lost friend amongst the crowd.

This service was greatly accepted by young people, creating word of mouth in the three days of the music festival as more people were asking for the Broad Shoulders service.

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