Inside the Happiness Factory
Posted in Advertising, Online Video by Armando Alves on July 11, 2007Remember this one the next time you claim that advertising doesn’t entertain or tells stories to consumers.
The brilliant minds at W+K and the motion wizards at Psyop created a documentary based on Happiness Factory commercial that recently won a silver lion at Cannes (below the initial expectations that were aiming at Gold).
Real Coca-Cola employees were interviewed and their responses used by the animated factory workers for this film, which is running in Atlanta’s World of Coca-Cola.
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