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For Paulo Coelho’s fans out there, here’s a HP microsite with animated watercolours illustrations along with the Brazilian’s words.
Agency: Goodby, Silverstein, and Partners
Motion Graphics: Motion Theory
The campaign video has the same tone as the ones from Serena Williams, Pharrell or Fiona, The Ogre Princess.
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With the announcement last Monday of 1 million iPhones sold after 74 days, the apple gadget had one of the most successful consumer electronics launches in years, slashing the previous iPod milestone.
Considering the recent price reductions and the yet to come worldwide launches, it came to mind a note that JPC wrote regarding Al Ries article on AdAge, predicting that the iPhone would be a failure.
I don’t know about Laura and Al, but I’m seriously reviewing their convergence theory. Or perhaps the marketeers should reconsider the assumption that the iPhone was a convergent device. With the current sales numbers and the holiday season coming, Steve Jobs must be doing something right. At least, Apple has a hell of a “convergent” brand.
Having recently used the iPhone and seeing other consumers reactions, i doubt that anyone is worried about convergence. Most consumers are looking for something different that offers a great experience. A purple cow experience.
I guess Seth Godin was right, but for marketing’s sake, let’s all hope that Al isn’t Steve Ballmer’s friend (that predicted a iPhone failure for other reasons).
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I’m on a music and film mood, so here’s another appetizer: The Darjeeling Limited.
Wes Anderson brings us another almost surrealist emotional narrative, with a pre-suicidal Owen Wilson partnering with Adrian Brody , and a cameo appearance of Bill Murray and Natalie Portman. My real interest is not the movie itself, but rather the exquisite soundtrack that Wes usually delivers. This time, the ethnic hindu sounds mix pair with The Kinks, the english rock band of hit single “You Really Got Me”.
In The Darjeeling Limited
Meanwhile, watch the trailer.
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Heima is a documentary by the symphonic rock band, a beautiful voyage through their shows in small Iceland towns.
The film was directed by Dean Deblois, previously nominated by his animation for Llilo & Stitch, and comes as a companion for their new album “Hvarf”, a set of rarities from Sigur Rós.
View the youtube video above or the HD Trailer.
If you fancy this one, you should also check their previous videos. And they blogged the whole tour.