Harry Potter Bookshelf
Scarcity is always a straight way to get your campaign a boost. Or so they think at Amazon.de, where they plan to release the german version of “Harry Potter and the deathly hallows” the next 27th.
Instead of lining up at the stores perhaps there’s a better way: open up a huge bookshelf on the Internet, where the user can reserve their “own” Harry Potter book, even weeks before the official release.
You can choose and customize your own book on the virtual shelf, with the exact position of he book being saved, so you can remember were you left your books (i wish i could say the same with real books).