Current TV social revamp
Al Gore’s Internet TV project is launching their new beta version at beta.current.com, with new features that should keep them a close competitor to Joost but also Youtube.
The biggest change seems to be (one more) social network, with the option to connect to other users with similar tastes or share your uploaded content with friends.
The beta version still lacks some of the quality content of parent site Current.tv such as Google Current, but with the ability to build a network of friends and a crowdsourcing community filter, it stands as one of the most serious competitors to YouTube, and a much safer harbor to brands.
One of the most interesting features on current.com are viewpoints, a place where users can record (via webcam) their opinion on topics such as climate change, stem cells or Iraq. Talk about digital democracy 🙂
CurrentTV strategy of filtering the best content but providing the community the tools to foster creativity might be just the right way to go in today’s video overloaded landscape. Let’s hope they manage to blend it right with the parent site.