Beowulf, the website
Tomorrow, the nordic epic premieres. And if the website is an appetizer for the movie, then I’m already a fan.
A gothic atmosphere is sucessfuly achieved, with dense photography, a intense soundtrack, and simple but effective transitions between sections (specially the Grendel’s Mother Lair at the Special Features area). The whole interactive experience has several cinematic effects, a lot like the movie’s recently released video game.
The online strategy features the regular movie website gimmicks such as wallpapers, ringtones, and e-cards, and surprise, surprise, had also a Second Life presence. Screenwriter Neil Gaiman appeared last week (slurl) in the virtual world to talk about the new film and offering a free Beowulf avatar.
If you still haven’t, watch the latest trailer above, unfortunately without hot Angeline Jolie CG footage.