Beowulf, the website

Posted in Motion, Movies, Online Advertising

Tomorrow, the nordic epic premieres. And if the website is an appetizer for the movie, then I’m already a fan.

Beowoulfmovie.com

A gothic atmosphere is sucessfuly achieved, with dense photography, a intense soundtrack, and simple but effective transitions between sections (specially the Grendel’s Mother Lair at the Special Features area). The whole interactive experience has several cinematic effects, a lot like the movie’s recently released video game.

The online strategy features the regular movie website gimmicks such as wallpapers, ringtones, and e-cards, and surprise, surprise, had also a Second Life presence. Screenwriter Neil Gaiman appeared last week (slurl) in the virtual world to talk about the new film and offering a free Beowulf avatar.

Beowulf avatar

Other interesting additions include UGC, with a branded Machiminima video trailer contest, and a series of podcasts to download.

If you still haven’t, watch the latest trailer above, unfortunately without hot Angeline Jolie CG footage.

Beowulf, the website

1 Comment

  • #6852
    2007/15/11 9:51 pm

    Fui ontem à ante-estreia no forum montijo e vi a versão em 3D. Simplesmente babante :D Há alturas em que perdes a noção de estares a ver algo completamente artificial, mas ainda não se pode dizer que seja perfeito.