Beowulf, the website

by Armando Alves.

Tomorrow, the nordic epic premieres. And if the website is an appetizer for the movie, then I’m already a fan.

Beowoulfmovie.com

A gothic atmosphere is sucessfuly achieved, with dense photography, a intense soundtrack, and simple but effective transitions between sections (specially the Grendel’s Mother Lair at the Special Features area). The whole interactive experience has several cinematic effects, a lot like the movie’s recently released video game.

The online strategy features the regular movie website gimmicks such as wallpapers, ringtones, and e-cards, and surprise, surprise, had also a Second Life presence. Screenwriter Neil Gaiman appeared last week (slurl) in the virtual world to talk about the new film and offering a free Beowulf avatar.

Beowulf avatar

Other interesting additions include UGC, with a branded Machiminima video trailer contest, and a series of podcasts to download.

If you still haven’t, watch the latest trailer above, unfortunately without hot Angeline Jolie CG footage.

Posted in Inspiration, Motion, Inspiration, Movies, Marketing, Online Advertising

One Response to Beowulf, the website

  1. Ricardo Saramago says:

    Fui ontem à ante-estreia no forum montijo e vi a versão em 3D. Simplesmente babante :D Há alturas em que perdes a noção de estares a ver algo completamente artificial, mas ainda não se pode dizer que seja perfeito.