Beowulf, the website
Posted in Motion, Movies, Online Advertising by Armando Alves on November 15, 2007Tomorrow, the nordic epic premieres. And if the website is an appetizer for the movie, then I’m already a fan.
A gothic atmosphere is sucessfuly achieved, with dense photography, a intense soundtrack, and simple but effective transitions between sections (specially the Grendel’s Mother Lair at the Special Features area). The whole interactive experience has several cinematic effects, a lot like the movie’s recently released video game.
The online strategy features the regular movie website gimmicks such as wallpapers, ringtones, and e-cards, and surprise, surprise, had also a Second Life presence. Screenwriter Neil Gaiman appeared last week (slurl) in the virtual world to talk about the new film and offering a free Beowulf avatar.
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Other interesting additions include UGC, with a branded Machiminima video trailer contest, and a series of podcasts to download.
If you still haven’t, watch the latest trailer above, unfortunately without hot Angeline Jolie CG footage.
Beowulf, the website
Fui ontem à ante-estreia no forum montijo e vi a versão em 3D. Simplesmente babante :D Há alturas em que perdes a noção de estares a ver algo completamente artificial, mas ainda não se pode dizer que seja perfeito.