Sapo Online Advertising Awards 2007
Among the entries — let me know if you don’t understand Portuguese, and i’ll try to explain them — the 2007 winners are:
- “Opel Corsa C’mon” by View
“TMN Sudoeste” by FullSix
- “MTV Card” by Excentric
- “Morangos com AÃ§ucar” by SixAndCo
“Fruit Day” by Djomba
- “The Secret” by WayNext
Among the remaining categories, there was a laughable one for “Best sponsored blog”, with entries that Portuguese blogosphere has never heard of. Or as i use to say: “Brands looking at their own bellies”. The best digital agency award was given to WayNext, that created some solid works this year.
The space was really crowded, but with the lovely company of Silvia and free drinks i’ve even managed to stay until the end. As usual we didn’t submit any work (a company policy regarding national awards), but i’m sure if the Sporting campaign was submitted it would be a clear winner.
The winning sites look fabulous as screen shots in glossy design annuals. When the winners become judges, they reward work like their own. Thus sites that behave like TV and look good between covers continue to be created, and a generation of clients and art directors thinks that stuff is the cream of web design.