I’ve highlighted the Fight For Kisses campaign before, but it really pisses me off that they did a major online media investment and didn’t had the budget to localize the website.

Fight For Kisses - Portugal

Once and for all Portugal IS NOT Spain !!!

In the end, it doesn’t matter how great your creative is, if you don’t care about your users/consumers. Let’s see if the media planner is listening … Oh, and if you’re a Portuguese blogger and also felt annoyed, go ahead and rant about it.

Meatball Sundae is the book every CEO should read next year. Or any CMO. Or any senior manager. What the heck, EVERYBODY should read it. And it shipped today.

Meatball Sundae

A meatball sundae is the unfortunate result of mixing two good ideas.

The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.

The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.

The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.

This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.

“All I wanna do is *BANG BANG BANG BANG!* And *KKKAAAA CHING!* And take your money”

M.I.A. Paper Plane backstage Image by Oh No They Didn’t

If you listened to it repeatedly, now you can watch it too.

Source: Pitchfork.

But wait, the Portuguese racer just got lost in the desert and really needs you to answer his call.

Tiago Monteiro, Dakar

And if you support him, there’s a chance to win a Seat Altea.

Another mobile campaign by eStara Portugal.

Another holiday season, another roundup of creative e-cards and online efforts. Last year, it was OfficeMax that made the buzz with ElfYourself, back again this year with the new version of Scrooge yourself. Sounds a bit awkward, doesn’t it?

Perhaps not more than our bittersweet look when accepting that really ugly gift from a relative. No worries. You can comfort yourself this year at the Bad Gift Emporium, a place to share that un-special something that you couldn’t refuse. Bad Gift Emporium

Check also the one from JWT and help to free Albert and his tongue that got frozen on a post. Or for something more cheerful, have a Dynamite Christmas with the Frost Family, and their tale of the Fourteen Christmas ringers (tip by Hugo).

Christmas Dynamite

A lot of charity going on with Snowglobe Boy by McKiney, or the snowflakes helping the American Society for Cancer by Digitas Health. But the one that really got my attention was the one from Glue, with Lets Go to Lapland, sponsoring a live bike ride to Lapland, with worker’s doing the pedaling and raising funds to the Salvation Army. Lets Go To Lapland

For more live action, see also the Christmas greetings from All Known Questions Answered, with 2 hamsters powering the holiday lighting with wheel power. Akqa Happy Christmas How about that for a environmentally polite e-card? You can do more with these e-cards than to save some trees, like growing you own virtual tree, thanks to Wieden Kennedy London.


And last, my personal favorite from R/GA with some wicked Santa tatoos. Go on, get one of these ! R/GA Tatoo Santa

If you know of any more great holiday e-cards, please drop a link in the comments.


  1. Red Christmas by Thought (source: AdRants)
  2. A desktop widget by Google
  3. Tree planting from Nobox
  4. Sing-o-Mat by Feuer
  5. Christmas World from Coca-Cola Poland
  6. A Halo 3 Holiday, by IPG Lab


I’m happy to announce Sporting’s GameBox campaign as the winner of the cyber/viral category at Méribel Ad Festival.

Sporting Gamebox

DraftFCB Portugal also won the Outdoor/Ambient category with the Taxi campaign for Antral.

Táxi -Antral

For the past 6 years the Festival promotes European advertising creativity, closing the creative year with a glimpse on the broad tendencies for the coming year. The “Cristal” main and sole award is judged by a mixed international jury made up of agencies and clients.

What a nice Xmas present 🙂 .

P.S.: Speaking on awards, I “almost” won the best advertising and Internet blog in Portugal. As co-worker Marcos said, maybe i should post more nude pictures next year.

The newest update on Google’s free analytics package has now support for Portuguese. As with English US-UK, we’re also used to this double localization, one for Brazillians and other for Portuguese, so it’s good news for us Europeans to have a dashboard in our mother language. You can select it from the Language pulldown menu on the Analytics Settings–>My Account page.

While webmasters and data strategists are fine with the English interface, it will be useful to Portuguese clients that aren’t familiar with most of the terminology. For someone who spent 3 hours yesterday explaining the dashboard and main features, i surely welcome this addition.

Google Analytics

Speaking of the other Google Analytics updates, you might want to update your code to the new ga.js javascript include and take advantage of the latest functionalities, like the one that allows the tracking of ecommerce transactions.

Google launches knols, a Wikipedia killer, and amongst other features an interesting one:

At the discretion of the author, a knol may include ads. If an author chooses to include ads, Google will provide the author with substantial revenue share from the proceeds of those ads.


Is this another setback to dead-trees media? If authors have a substantial revenue share on a knols page, they might even consider writing for the web. One thing i’m sure: authors have earned their recognition as the most important source of knowledge, and if they choose to abandon the academic walled gardens, then Google will be one step closer to “organize the world’s information and make it universally accessible and useful“.

Shame on you Portuguese readers, for nominating this blog on the Internet category. I just can’t understand how 300 lazy posts managed to grab your attention. Is it the source ? Is it the inspiration ? Oh, i know, it’s those Shameless PromoTions and you feel like thanking me. No need, your projects are that good.


It’s been a hell of a ride since September 2006, talking to readers, deleting more than 30000 spam comments, digging some breaking news, becoming a screener, being listed at AdAge150, guest blogging, and the hardest part, writing regular content.