By in Inspiration on 2007/12/02

Steve Lambert and Evan Harper developed AddArt, a AdBlock-like extension for Firefox, which replaces advertising images on web pages with art images from a curated database.

Fox News After

The extension, commissioned by Eyebeam, intends to replace ads and turn ad space into an art gallery, bringing contemporary art to your browser.

Cheap online advertising is getting a bad reputation, so let this be a warning to ad agencies. It’s time to invest more in creative display advertising and improve text-ads relevance.

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