Houtlust relaunches as Osocio.org

By in Inspiration on 2007/12/03

Great advertising is back, with the cream of the crop of social advertising, on a fantastic relaunch by Marc van Gurp and his new team (where i’m now proudly included).


Osocio features a new branding and a complete redesign, with several additions such as NGO’s profiles, latest news and agenda or a dictionary on social advertising terms, wraps the previous outstanding content, with advertising that inspires us all.

Whenever you find a great campaign, contact me or post a link to my del.icio.us (for:thedlab) so we could keep Outlust the best website on social advertising (not the Zuckerberg kind). Or join us on Twitter or at Facebook groups Social Advertising and Osocio.

So here’s what Osocio is all about:

Osocio is dedicated to social advertising and non-profit campaigns. ItÂ’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.

Despite there being hundreds of other ad blogs on the web, Houtlust stood out by focusing exclusively on social advertising. Unlike commercial advertising, which only attempts to influence purchase decisions, non-profit ads seeks to connect us with other human beings. Social advertising has an uncanny power to make us stop, think and then take action to help a person, or a group of people, who we donÂ’t even know, who might be from a foreign culture, living thousands of miles away. And for that reason we celebrate these ads, study them and discuss them at length. We hope you will too.

Created by Marc van Gurp in October 2005, Houtlust began as a personal collection of non-profit ads. Originally the site was only written in Dutch, with no thoughts of a wider audience. But the demand for an English version quickly grew. The tiny niche blog got bigger and bigger. And it wasnÂ’t long before Houtlust became known as the authoritative reference of non-profit advertising for the ad industry and socially minded people everywhere.

In the spring of 2007 discussions started on how to take Houtlust to the next level. Interactive agency Onstuimig and branding agency Alef de Jong were quick to volunteer their services to help with the re-brand and re-launch of new website. The result of this cooperation is where you are now: Osocio.

Osocio is more then a blog. ItÂ’s a complete resource for all things in the world of non-profit and social messaging. ItÂ’s a platform for global and local social issues, both large and small. ItÂ’s a community of social thinkers and marketing do-gooders.

While Houtlust was curated by one person (Marc van Gurp), Osocio has several contributors, each of whom are specialists in a specific field of the diverse non-profit sector. We are glad to welcome these experts to the Osocio team (see below).

Of course, we have our own ideas on how to make the world a better place. However, Osocio promises to never push any political agenda of its own. The campaigns we publish in no way directly express our personal stance on a specific issue. Our focus is solely on the communication of social messages.

If you feel you can collaborate in any shape or form, please contact us. WeÂ’re always keen on new social campaigns. So please send us the non-profit marketing youÂ’ve been working on, or the work of your agency, along with news, links or tips.

Leave a Reply