Tiago Monteiro heads to Dakar

Posted in Mobile, Online Advertising, Portugal by Armando Alves on December 26, 2007

But wait, the Portuguese racer just got lost in the desert and really needs you to answer his call.

Tiago Monteiro, Dakar

And if you support him, there’s a chance to win a Seat Altea.

Another mobile campaign by eStara Portugal.

Tiago Monteiro heads to Dakar

1 Comment

  • #7612
    Bruno Amaral
    2007/27/12 5:46 pm

    Sérgio found a similar campaign for Pisang Ambon.

    Both seem to work very well in providing a remarkable experience. But so far, I haven’t seen an interactive video with a strong call to action.

    More than just telling the viewer to perform a certain act, it would be interesting to see a campaign where the phone call provided the viewer with means to move on to a next stage.

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