But wait, the Portuguese racer just got lost in the desert and really needs you to answer his call.
And if you support him, there’s a chance to win a Seat Altea.
Another mobile campaign by eStara Portugal.
SÃ©rgio found a similar campaign for Pisang Ambon.
Both seem to work very well in providing a remarkable experience. But so far, I haven’t seen an interactive video with a strong call to action.
More than just telling the viewer to perform a certain act, it would be interesting to see a campaign where the phone call provided the viewer with means to move on to a next stage.