Tiago Monteiro heads to Dakar

By in Portugal on 2007/12/26

But wait, the Portuguese racer just got lost in the desert and really needs you to answer his call.

Tiago Monteiro, Dakar

And if you support him, there’s a chance to win a Seat Altea.

Another mobile campaign by eStara Portugal.

One thought on “Tiago Monteiro heads to Dakar

  1. 1

    Sérgio found a similar campaign for Pisang Ambon.

    Both seem to work very well in providing a remarkable experience. But so far, I haven’t seen an interactive video with a strong call to action.

    More than just telling the viewer to perform a certain act, it would be interesting to see a campaign where the phone call provided the viewer with means to move on to a next stage.

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