Fight for Portugal

I’ve highlighted the Fight For Kisses campaign before, but it really pisses me off that they did a major online media investment and didn’t had the budget to localize the website.

Fight For Kisses - Portugal

Once and for all Portugal IS NOT Spain !!!

In the end, it doesn’t matter how great your creative is, if you don’t care about your users/consumers. Let’s see if the media planner is listening … Oh, and if you’re a Portuguese blogger and also felt annoyed, go ahead and rant about it.

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