I’ve highlighted the Fight For Kisses campaign before, but it really pisses me off that they did a major online media investment and didn’t had the budget to localize the website.

Once and for all Portugal IS NOT Spain !!!

In the end, it doesn’t matter how great your creative is, if you don’t care about your users/consumers. Let’s see if the media planner is listening … Oh, and if you’re a Portuguese blogger and also felt annoyed, go ahead and rant about it.