It’s not always about the visuals. Once in a while there comes a campaign that reminds us that we have more senses to be delighted. While audio advertising had his glory days with radio, it now is starting to fade, increasingly becoming an underrated medium.
The Internet is now offering a new stage for audio experiences, and following the previous post on Arcade Fire’s music video, we now have the latest work from Fantasy Interactive: Porsche Bloodlines, a countdown site for the new Cayenne GTS.
The site is largely based on the concept of the commercial (click video above to play), highlighting the remarkable sounds produced by the historic Porsche models. The 3 week project developed in Flash, has also inner sections including downloads, wallpapers an a audio challenge.
Enjoy the site. With headphones, please.