Mariano Rajoy does viral
The online marketing campaign is a mix by the one from Moveon.org and Bushin30seconds with the one from Sporting. The twist here is a mobile invitation made to voters, so they take a seat on a PP (Partido Popular) meeting and do a bit of crowdsourcing, at tupropuestaen30segundos.com.
After their previous efforts on Facebook, the PP is generating enough tech buzz, promising wi-fi in every city.
Political online marketing had a promising year start, with personal favorite Barack Obama getting all attention with UGC hits like Obama Girl and YouBama. With young voters loosing their interest in politics, it all comes down to: If you can’t fool them, you’ll better join them.