Having just read Seth Godin’s book Meatball Sundae, it was a lot of fun seeing him showcased in one of his purple cows, the blender video series from Blendtec. Here’s the video:

Altough at first i was expecting the victim would be the whole book, this was a nice take. And again, do buy the book (and please offer a few more to those old fashioned monolitic CMOs you always complain about).