Alexa

Perhaps this has been around for longer, but it’s a first for me. Alexa, an Amazon company, now lists the top 100 Portuguese sites. A few patterns emerge:

  • Hi5 ranks nr 1

    Besides user base, i simply don’t get it why it got so popular around here, specially when it’s way behind Facebook or MySpace in terms of features. Well, at least they announced their support for OpenSocial, by the end of this month. Curious how Orkut is ahead of MySpace (Brazilian emigration might not be the only reason).

  • Google domains

    Google.pt + google.com + YouTube + Blogger = all your base belongs to us.

  • Travian is #10?!?!

    I always made fun of Travian as being WoW for dummies. In several trips to my hometown in the countryside, it amazed me the dozens of teenagers gathering around in the local cofee shop to play this online strategy game. Now i fully respect it, though i still haven’t figured out the whole etnography. Another contender is Hattrick, a football manager that’s killing productivity in Portuguese offices. (Hey boss, if you’re reading this, keep in mind I play neither of them).

  • The ISP / media conglomerate pack

    Sapo, IOL, AEIOU do their best to take advantage of being a default start page. With agressive content agreements and new service launches they try to hold on to a good slice of the market.

  • Sports

    Football, mostly. With 3 daily sports newspaper (odd, isn’t it?), no wonder the online versions of Record, A Bola and O Jogo rank in the top 30.

  • Leechers

    Oh boy, where should i start? Emule, private servers, Usenet … As if it wasn’t enough illegal downloads, Portuguese leechers are coming to the web to use services like MegaUpload, RapidShare, BtNext or Mininova. You think that’s funny? You should try to get a Cable connection to work decently on peak traffic hours.

  • Portuguese do it better

    Keeping this blog Safe-For-Work, you probably can figure out what is the subject in matter. Although it seems we have to see a lot of “instructional materials” to keep in shape, as 8 in 100 sites seem to point out.

  • The birth of social media

    Besides Hi5 and Blogger, several user publishing plataforms are getting big enough to believe we’ll see a sustainable growth in social media tools in the near future. WordPress.com, Flickr, Fotolog and Imeem (where’s last.fm ???) have some impressive figures, a promising sign for User Generated Content.

  • Web 1.5

    My biggest disappointment was not founding a single decent “Web 2.0″ (there, i said it) portuguese service. From the great list at Bloguite, none is featured on Alexa’s top 100.

Alexa’s ranking system, while extremely biased by those who have their toolbar, is the best free choice we have until compete.com becomes less US centric.

sapoptgooglepttravianptiolpt_uv.png

But i guess it’s our own market’s fault, that keeps feeding a monopoly like the one that Marktest has with their closed metrics solution Netpanel. Ah, if only comScore was here ….

Last year, on the balance of the e-Mkt 2007 conference, there was hope in bringing forward our national digital marketing industry, perhaps by becoming part of of EIAA or creating local IAB offices. Maybe that was not a feasible solution, but the reality of having poor industry metrics is a huge problem that needs to be addressed.
Better yet, let’s all have a true conversation about it. Your turn.