In other words: I see no audience strategy in newspapers, but I see bloggers building their brands by caring a (small ou not so small) audience.

Parti deste teu trabalho para outrom um pouco diferente, que lhe fica ligado: A queda do Sapo no ranking da Internet. No Expresso online.

An IAB/EIAA representative, establishing best practices in the industry (creative, metrics, auditing) might be part of the solution, but first the agents must set some common ground.

Basic demographics aren’t enough, and keeping consumer privacy in mind, we sould start to think about some behavioural data.

It might actually be simpler to convince the long tail(like blog networks and small publishers) to gather richer metrics.

And we surely needed some best practices, to purge from some snake-oil sellers :)

Please spread the word to influencers, and maybe we can meet one of these days and start acting. Becaus, yes, we can.