If you want to learn a thing or two about word-of-mouth, you’d better talk with Ze Frank. Despite ending his popular show, he knows how to stir things up, judging by how the Color Wars meme spread among the twitterati (did i just wrote that?) in less than a day.
UPDATE(20/03/08): ZeFrank explains the whole thing on a blog post.
Keeping truthful to ZeFrank spirit, the thing doesn’t make any sense at all, and basically invites you to follow a Twitter user with an alias @colorteam, and change your avatar according to the selected color. At the moment, you can join the teams:
Update: Gary Vaynerchuck is all excited (as usual) about the whole thing, and shot a video explaining why he joined the @verygreenteam.
I’m not even bothering counting how many followers each team has.
Do i find this useless? Absolutely. But then again i do browse occasionally at icanhascheezburger.com.
On other Twitter trivia, you can use Tweet Scan to your advanced search needs, a feature the application is in desperate need, just like FriendFeed did.