Yellow pages are not dead
At least in Portugal. They better not be, since Craigslist has just opened their portuguese version and Google is starting to take local search and location based services more seriously in Portugal.
Anyway, PAI (Portuguese Internet Yellow Pages) released a new set of features that are so web 2.0 that they even have round corners and gradients. Here’s what we can do now:
Ratings and Comments
Now users can leave their ratings and comments, supposedly to improve the service quality. I wonder how long will it take until spammers and ruthless SEOs start flooding the system.
Nice one. Not Google maps, but at least they know the local market, so a tailored experience might be enough to convince portuguese users. The service is provided by Local Matters.
You can take the search service and embed it in your site as a widget. Unlike Google custom search, no revenue is distributed to publishers.
Things are eating up, and after web 1.5, it seems that some portuguese services are entering the 2.0 bandgwagon. Better late than never. Someday we might even ditch Microsoft government agreements and choose reliable OSS solutions (I wish …).