Thibault Imbert is a System Engineer at Adobe France, with several years developing in the Flash platform with a personal playground at ByteArray.org, and side projects at WiiFlash or AlivePDF.
Last year, he wrote a book on Actionscript 3, and just when all was set to publish, the whole process went void(0). So what’s a writer to do? Well, of course, in the best spirit of Flash community: let’s opensource-it !
Thibault has now released the full Actionscript book, “Pratique dActionScript 3″, in PDF for download. FREE. Not as in beer, but it gets close.
Be a good sport and remind to hit that Paypal button. I donated a cheap 5€, the least i could do considering all the hard work Thibault had. And it’s a fine way to refresh my French skills.
Time for a music post, right before a weekend break.
The Belgian electronic duo David and Stephen Dewaele, aka magnificent Soulwax, premiered their documentary “Part of the Weekend Never Dies” at the Royal Festival Hall yesterday.
They filmed 120 shows with footage of 2manydj’s, Tiga, Justice, So-Me, Peaches, Kitsuné, Klaxons and tons of other artists. Check the trailers
Who will come and get me? I’m entrapped on the new online game / video for Nokia’s GPS device, the PND 500.
Get a look at it and take the role of Christopher, who tries to sell his kites and gets in trouble while following the plot around a mysterious Black Box.
The interactive experience, from the folks who brought you The Passenger, is quite addictive so pay close attention and dare to solve the mystery. It took me a while (with a bit of help) but i survived to tell the story.
Immersive online narrative, impressive shooting and sound design. A winner.
The first time i saw the video at Adverblog it felt somehow familiar, and as i browsed the website it became clear that the real-life snake game was indeed shot in the always beautiful and sunny Lisbon.
The Get Out and Play website features the full HD frame-by-frame video and a impressive behind the scenes involving 1000 people playing life-size Snake at a popular Lisbon square, Martim Moniz.
The mobile gaming concept is further brought to life with a chance to also play Blocks with real people and highlighting the Nokia N-Gage game service for models N81, N82 and N95.
The document intends to clear some of the fears that brands and agencies might have on using this dynamic medium, framing the whole UGC movement and reminding brands that user reviews are just like personal recommendation, one of the most effective forms of advertising.
Blogs, wikis, UGC and Ad Networks are described, with several examples how to integrate advertising with social media. The myth that Social Networks is kids stuff was also debunked, by showing that “more than half of MySpace users were over 35 years old” and “LinkedIn, reports that its average user is 39 years-old and has an annual income of $139,000″.
With all the buzz surrounding social media, it’s easy for brands to jump into the bandwagon, and try to push their messages instead of engaging into conversations with their audience. Marketing author and blogger Seth Godin brilliantly states it on his latest book “Meatball Sundae”, reminding companies that just because they put money into new media that doesn’t necessarily translate into effective customers. Be ready to fail, experiment, optimize and most important, be ready to listen.
The document is a valuable first time reading for professionals that want to get acquainted with social media. For a 17 page paper, it manages to get a good overview that you can enrich with several web resources , such as Paul Isackson‘s recent presentation, or from Fallon planer Aki Spicer:
Tickets are sold out for a while, and the new site by José Carlos and Nuno Ribeiro, has released the schedule for OFFF Lisbon’08, so now i can plan my attendance at the meanest and biggest design/technology event ever to take place in Portugal.
With so much to see and so little time, here’s the current schedule:
Nothing really outstanding, but it’s a first for me posting a website on luxury items (maybe i just can’t afford this kind of stuff !? ). They did however a really nice work on the video, with an almost documentary film on the second part of the site, with the watchmakers history since Anthony LeCoultre and the manufacturing process, directed by Thibault Castan. And they got the embeddable video right (via DailyMotion), which you know, i find ridiculously obvious. Check below:
Ricardo from Elemento Digital did most of the hard work (along with Alain Heureux, from IAB Europe) and got great feedback from the major Portuguese online media players, that are finally agreeing on the urgent need of a reliable institution heading the interactive marketing industry.
In the next few months, IAB Portugal intends to discuss the main goals and business plan, inviting all the players to the table (remember my comment?).
So, if you’re in Portugal and concerned about the future of advertising, have your say at IABPortugal.com.
