How LEGO caught the cluetrain
Posted in Marketing, Society, Technology by Armando Alves on April 2, 2008The Cluetrain Manifesto is turning 9. If you need a concrete example of how it can change companies, then watch and learn.
From the same show, Doc Searls speaks about the origin of Cluetrain.
“All markets are conversations” so they said 9 years ago :)