Online Video killed the MTV star
Or as Wired puts it, Pitchfork.tv Takes a Stab at Music Videos.
For long have i’ve been a regular reader of Pitchfork, along with last.fm, Hype machine,MetaCritic and ubber-cool Stereogum, that nurtured my musical tastes, while bypassing traditional music media moguls like MTV or NME.
Even in Portugal i’m a regular at remixtures, Palco Principal or Bodyspace, great web projects that help me keep up to date with Portugal’s music scene.
Pitchfork and other web based projects are taking a real dent in TV music channels, with loyal fans and delivering breaking news. Pitchfork has even achieved a successful spin-off, with their Chicago Pitchfork Music Festival.
Take for instance Stereogum, who has just released a tribute disk to download, honoring Post, the 10 year old record by Bjork, something possible thanks to the loyalty of both fans and artists to the music weblog. Not to mention other major online players like MySpace, that has just closed the circle with a deal to sell DRM-free music, further establishing the site as a social music destiny.
Even if Pitchfork got a bit too pretentious on their Wired interview, tomorrow we get the chance to review the video quality and the whole interactive experience, but if they keep faithful to their overall excellence, i bet this one will be one more nail in the coffin in traditional music business.
Images Credits: Pitchfork
A website that gets a band like Radiohead to premiere their video service, premieres exclusive demo tracks or shapes an album’s success with their review is surely a menace to MTV or VH1, companies that are increasingly more distant from music fans with their programming choices influenced by major record labels, and miss the huge long tail of music that MySpace, Pitchfork and thousands of music blogs have now filled.
Or quoting The Buggles:
In my mind and in my car, we can’t rewind we’ve gone too far.
MTV, take care.